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Global Ad & Marketing Spend Surged 8.7% in 2024, Fueled by Influx of Even-Year Political & Olympics Media Buys & Double-Digit Growth in 29 of 45 Digital Media Channel

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Global advertising & marketing spending accelerated in 2024, rising 8.7% to $1.776 trillion, but growth is projected to decelerate to 5.3% in 2025, as inflation and recessionary fears reappear in key markets due to the expectation that President Trump will levy higher tariffs on foreign...


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